Remember the day you watched your child chase bubbles until the sun set—their laughter light, their eyes wide with wonder—and thought, “I never want this moment to end”? That’s the feeling that started Sakurapoison.Childhood passes faster than we ever prepare for. One morning, they’re clinging to your hand for bedtime stories; the next, they’re asking for independence. We founded Sakurapoison because we believed: innocence isn’t something to just watch fade—it’s something to protect, record, and celebrate.
Our Story: Why We Do What We Do
Sakurapoison began with a small group of parents and creators who shared a common heartache: we’d all looked back at blurry phone photos or half-remembered anecdotes and wished we’d “held onto” more of our kids’ early wonder.One of our co-founders, a children’s book illustrator, spent months compiling her daughter’s doodles and silly quotes into a handmade album. When her 8-year-old flipped through it and said, “I forgot I used to think clouds were cotton candy!”, something clicked. We realized: the “magic” of childhood isn’t just in the moment—it’s in making those moments last, so kids (and parents) can revisit them, even as years pass.From that album, Sakurapoison grew into a mission-driven brand: to turn fleeting innocence into lasting joy, for every parent who doesn’t want to miss a thing.
Our Mission: More Than Products—A Promise
Our core promise is simple: We help you keep your child’s innocence from becoming a memory.This isn’t about “freezing” kids in time—it’s about honoring their curiosity, their playfulness, and their unfiltered joy. We don’t just sell memory books or craft kits; we create tools that make it easy for busy parents to:
- Capture the small, unplanned moments (the way they giggle at a rainy puddle, the stories they make up about their stuffed animals) that often slip through the cracks.
- Turn those moments into tangible, heartfelt keepsakes—so your child can one day see exactly how wonderful their childhood was.
- Encourage unplugged, imaginative play—the kind that nurtures innocence, without the noise of screens.
Our Team: Parents, Creators, and Innocence Advocates
We’re not just a business—we’re a team of 25+ parents, designers, children’s educators, and storytellers spread across 5 countries, all united by one goal: to make preserving innocence simple and meaningful.Every member of our team brings a unique perspective:
- Our product designers are parents who prioritize “low-effort for you, high-joy for them”—no complicated setups, just easy-to-use tools that fit into your busy days.
- Our child development advisors ensure every craft kit, journal prompt, and memory tool supports healthy, playful growth (think: no “right” way to use our products—just space for your kid’s personality to shine).
- Our customer care team are fellow parents—they’ve been where you are, and they’re here to help if you need a hand with a journal, a custom album, or even just a tip for capturing more innocence moments.
What Makes Us Different: Innocence First, Always
There are plenty of brands that sell “childhood memory” products—but at Sakurapoison, innocence is our north star, not an afterthought.
- We don’t just organize photos—we help you capture the feeling behind the moment (the wonder, the joy, the silliness) with prompts like, “What made them laugh the hardest today?”
- Our craft kits aren’t just “toys”—they’re designed to spark imaginative play (DIY bubble wands, fairy garden sets) that lets kids be kids, without rules or deadlines.
- We never compromise on safety: every physical product meets global standards (ASTM, CE) for kids 3+, with non-toxic materials and no small, choking-hazard parts.
Join Us in Keeping Innocence Alive
Childhood is a gift—but it’s also fragile. At Sakurapoison, we’re here to walk with you, one bubble chase, one doodle, one story at a time.Whether you’re looking to turn this year’s memories into an album, or give your kid a space to play freely, we’re here to help. Because when you hold onto their innocence, you’re not just keeping a moment—you’re giving them a lifetime of knowing how loved, and how wonderful, their childhood was.Let’s keep the wonder alive—together.